ISTA _ 3D Character
‘Kju’ represents the heat in the room. The name is derived from the formula symbol for heat ‘Q’. With ‘Kju’ we make heat visible. And thus help with correct heating.
Character Features: Character can change its colour: ‘Kju’ in yellow represents the ideal temperature. ‘Kju’ in red represents higher consumption - e.g. heating at level 5. ‘Kju’ in blue represents the cold - e.g. heating at level 1. Character has an aura of warmth: ‘Kju’ can also form words or numbers with its warmth aura.
Brand: ista, In-house agency: ista Creative Studio, Head of Marketing: Nikolai Diepenbrock, CD: Bernd Claußen jr, CD: Kin-Luen Shum, CW: Tim Mitreuther, Digital Editor: Martin Trost, Account Director: Katharina Kroy, Vanessa Pella (geb. Wilhelm), Developed using AI tools