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ISTA HEATPERFECT _ AI PRODUCT VIDEO

For the ista HeatPerfect product video, we used the AI tools Nano Banana Pro and Veo 3.1. We started with a real model, who was photographed and then transformed into a creatively conceived concept. The biggest challenge was achieving an exceptionally high level of consistency—especially in accurately rendering the exact number of radiator fins, the precise placement of the ista device, as well as maintaining strict adherence to CI colors and model continuity. The process spanned from idea and storyboard to a low-budget in-house photoshoot as the physical foundation, followed by the transformation into an AI model and the creation of dynamic video sequences, which were ultimately combined into a seamless one-take.

In-house agency: ista Creative Studio / Squad we create, CD: Bernd Claußen jr, Digital Editor: Martin Trost, CW: Tim Mitreuther, Account Director: Vanessa Pella (geb. Wilhelm) & Katharina Kroy & Paula Hagitte, Sen. Manager Marketing Operations: Bastian Pfahl, Freelance AD: Daniel Waziri, Head of Marketing ista SE: Nikolai Diepenbrock, Cast: Ostwesting Streetcasting, Mascha Roos, Voice Over: Studio Dropped, Tarek Soltani, ista HeatPerfect Card Design & Print Assets: Graphic Designer Brand/CI: Nicolai Makowski & Nadine Raasch, Freelance AD: Daniel Waziri, Postproduction/CGI: twentyfour-7 Berlin, Mark Köhler

2026

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